We’re excited to announce the launch of OPT Cosmetics’ first product through a collaboration with TAD Beauty, introducing an innovative lash line that’s set to transform the market. TAD Beauty, a pioneer in the lash industry, faced the challenge of creating a product that could stand out in an increasingly crowded space, all while overcoming traditional manufacturing constraints.

By leveraging OPT’s advanced OneProcess platform, TAD was able to achieve breakthrough results. Together, we developed a lash that not only delivers unmatched comfort but also incorporates cutting-edge features like the TAD 3D Memory Flex Technology, which allows the lash to re-curl after flattening, offering a new level of durability and style. The collaboration allowed TAD to cut supply chain times by sixfold through local production, resulting in a more agile and innovative lash product brought to market.

This new lash line, recently unveiled at Cosmoprof in Las Vegas, has already generated significant buzz and garnered positive feedback from both industry insiders and end-users. The product is now available for purchase at TAD Beauty’s online shop. OPT’s collaboration with TAD didn’t just focus on launching a new product—it redefined the possibilities of what lashes can be, utilizing micron-scale printing at production-scale output to deliver a product like no other.

Curious about how we helped TAD Beauty bring this game-changing product to life? Dive into the full case study, where we explore the challenges, solutions, and successes that made this partnership a true innovation story.